By Becca Jaye Sharples on 4th April 2018

How To Promote Your Live Events With Video!

Hosting a festival, open mic night, or charity event? We have the top 3 ideas for video marketing your live event with OUT OF THIS WORLD video content!

We all love a live event, right?

Festivals, music nights, watching your drink fuelled relatives slide about the pub at a birthday party?

All good fun!

Events like these need promotions leading up to them, and sometimes coverage during and after too. PERFECT opportunity for video!


Camping, open air concerts, and mud. Lots of mud. (Well if you attend UK festivals anyway…)

Whether it’s a small one day event, or a week long venture – these events can attract HUNDREDS OF THOUSANDS.

You could even be a band or act playing and want to promote your slot? Maybe you’re a food truck or clothing stand who will be selling in the ‘village’ sections of the festival?

Usually festivals have a strong music genre, you can use this to help inform your design choices including colours and audio.


Inferno Title
Storm Logo
Black Male – Hoodie
Electric Logo
Energy Logo
Energy Burst Logo
Black Particles Title

Stock clips:

Cut It – Silent Partner


Live Acts

Maybe you’re a bar or pub and you’re hosting an open mic, band night, or poetry evening?

You could be an act who’s attending or selling tickets?

Maybe you’re the business or charity organising, sponsoring or benefiting from the event?

Getting the feel of the acts is key to attract the right kind of attendees!



Latte Art
Quick Shapes Logo
Parallax Triangle Intro
Geometry Wipe Title

Cold Funk – Funkorama by Kevin MacLeod is licensed under a Creative Commons Attribution license (…)
Music promoted by Audio Library


Community Fundraisers

Bake sales, charity auctions, village fun day… communities come together in times of need and everyone likes to rally around a good cause.

You could be asked to make these for the charity themselves, a stall there, or maybe someone has been nice enough to commission it as a gift for those organising.

Remember it’s all about goodwill and good fun, so no need to be super salesy!


Holiday Seal 5 – Alpha
Holiday Seal 2 – Alpha

Four and Dough
Simple Texting

Spring In My Step – Silent Partner

  • Keith Flaherty

    Love these posts. Gives me great ideas! Thx

    • Becca Jaye Sharples

      Thanks Keith! 🙂

      • Keith Flaherty

        your welcome! I just made a video. Kinda struggled with coming up with any ideas but here”s what i got.

  • shawn gormley

    So to understand this better. I would make several videos using the templates then put those into a video software to “merge” them together?

    • Becca Jaye Sharples

      Correct Shawn! You can use free editors such as HitFilm Express 🙂

      • rodmastar

        Does anyone use Camtasia? Have problem importing alpha template after rendering

        I tried Shotcut,, its timeline is not as my Camtasia but got it to work

        • Becca Jaye Sharples

          Hello 🙂 as mentioned below, check out the facebook group for help here 🙂

  • rodmastar

    I am new experimenting.. when it comes to the Alpha Template.
    none of them work…. can’t find a,swers

    ..Alpha type seem to produce Mov window media files.. I have update Quicktime, I have other MOV files and theydisplay ok.. When i click and run mov zero size file error something about codecs

  • rodmastar

    Okay now your have some video ads.. what where you posting them.. Is there a easy way.. anyone?

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